Abou Us.

About Purity Green

Purity Green was created to give structure, identity, and direction to a growing beverage ecosystem.
Behind the brand is a team with hands-on experience in the hospitality and beverage market — people who understand how a product needs to perform not only as an idea, but also on a menu, behind a bar, inside a fridge, and in the everyday reality of a business.

What started through the development and distribution activity of Yum Tales Supply has evolved into a broader house of brands. Purity Green now brings together selected beverage concepts, exclusive partnerships, and products designed to serve a market that is becoming more demanding, more design-conscious, and more focused on quality.

Our work begins long before a product reaches the customer. We look at how it tastes, how it is made, how it looks, how it fits into a business, and how it can become part of a stronger drinking experience. Every brand in our portfolio is approached with intention — not as another product to add to a list, but as a piece of a wider beverage proposal.

Based in Athens and active mainly in the Greek market, Purity Green connects local market knowledge with international sourcing, product development, branding, and distribution expertise. This combination allows us to build a portfolio with range, personality, and commercial relevance.

We collaborate with producers, hospitality professionals, cafés, hotels, retailers, and concept-driven businesses that look for beverages with substance — products that can support their identity, enrich their offering, and respond to the way people drink today.

Purity Green is not simply a supplier. It is the name behind a curated beverage direction: one shaped by experience, taste, consistency, and a clear understanding of where the market is moving.

Our Approach

We do not believe in building a portfolio by volume alone.

Each product we introduce has to earn its place. It needs to make sense for the market, for the end consumer, and for the businesses that will choose it. That is why we focus on beverages with strong taste profiles, clear positioning, reliable quality, and the ability to work in real hospitality environments.
From the first sample to the final placement, our process is practical, selective, and brand led. We pay attention to the details that matter: ingredients, format, shelf presence, menu fit, operational ease, and the story each product brings with it.

This is how Purity Green grows, through products and partnerships that have purpose, character, and the potential to become part of everyday beverage culture.

What We Stand For

Selective Growth

We build our portfolio with care, choosing products and brands that add real value instead of simply expanding the range.

Market Understanding

Our decisions are shaped by direct experience with cafés, hospitality spaces, retailers, and the needs of modern beverage service.

Product Integrity

Taste, quality, consistency, and formulation matter at every stage, from sourcing to distribution.

Brand Direction

Every product needs more than good ingredients. It needs identity, positioning, and a reason to exist in the market.

Long-Term Partnerships

We work with people and brands that share our standards and want to build something with continuity, trust, and clear direction.